Benijofar is located inland on the Southern Costa Blanca, close to the Guardamar del Segura and Torrevieja. It is a popular place to stay as it is close enough to the coastal resorts yet quiet enough to be able to get away from it all. There are several golf courses close by as well as water parks in nearby Rojales and Torrevieja.
The nearest and best beaches to Benijofar are about fifteen minutes away by car and are some of the best beaches on the Southern Costa Blanca, at Guardamar del Segura and Torrevieja.
Market day takes place near the church on a Tuesday in Benijofar and is a very colourful experience.