Located at the northern end of the Costa Blanca in the Alicante province, Villajoyosa (Villajoyosa literally means Joyful town) is the capital of the Marina Baixa district. A delightful and historic town, it stretches the length of a lovely wide, sandy beach, with pretty coloured fishing houses running along the seafront and is encompassed with a backdrop of mountains. Situated around 26 kilometres from the city of Alicante and Alicante International airport, Villajoyosa is a well-situated destination.
Villajoyosa is set at the mouth of a river, which sweeps into the Mediterranean Sea. Three kilometres of wide, golden, sandy beaches form part of the local coastline. The local beaches are popular with water sports enthusiasts and there are good facilities on the beach.
There are plenty of amenities and facilities: shops, bars and restaurants in abundance, a lively fish market and bustling local market, where you can pick up fresh local produce, home-made local souvenirs and crafts and other holiday items.
The town is most famous for is chocolate. Because of its trade connections, it started importing cocoa from Ecuador and Venezuela and the industry grew and grew. The chocolate brand, ‘Valor’, which can be found in most shops and supermarkets throughout Spain comes from Villajoyosa.
Villajoyosa and the whole of the Costa Blanca enjoys a privileged location and an excellent mild climate, with an average year round temperature of 18-20° C.